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#IChoseToRescue Challenge

Updated Weekly

Encourage Your Adopters To Take the #IChoseToRescue Challenge

New Contest, More Prizes!

Our partner organizations deserve the best! That’s why, this year, Helen Woodward Animal Center and Blue Buffalo teamed up to give away three times the prizes for Blue Buffalo Home 4 the Holidays 2016.

You may have noticed that the Blue Buffalo Home 4 the Holidays hashtag has been changed to #IChoseToRescue. We wanted a hashtag that is more dynamic, expressive about the campaign and something that fully illuminated a new contest we're launching in 2016 to thank our hard-working partner organizations and reward their adopters.

We Call it the #IChoseToRescue Challenge!

We want to show the world why pet adoption is both beautiful and life-changing! What better way to do it than share our amazing adoption stories on social media.

Throughout the duration of Home 4 the Holidays (October 1, 2016, to January 2, 2017) when adopters from Home 4 the Holidays partner organizations tag newly adopted pet photos with the hashtag #IChoseToRescue and tag @hwac and @bluebuffalo on Twitter or Instagram, they will be entered to win a year’s supply of Blue Buffalo pet food for their pet and a $1,000 donation to the organization they adopted from. (Hey, that’s you!)
Not on Twitter or Instagram? Not to worry, your adopters can post their newly adopted pet right to the #IChoseToRescue Challenge.

Contest Timeline

Helen Woodward Animal Center and Blue Buffalo will select a winning entry during each month of the campaign: on October 31, 2016, November 30, 2016, and January 3, 2017, for a total of three winners total.

Contest Rules

  • An entry must contain the hashtag #IChoseToRescue and tag both @hwac and @bluebuffalo, or be uploaded directly on the Offerpop contest page,
  • Donation recipient must be a 501(c)(3) non-profit animal welfare group or not-for-profit corporation in the United States, Puerto Rico or Canada (documentation required),
  • Adoptions must take place during the 2016 adoption campaign (October 1, 2016 – January 2, 2017),
  • An adopted pet must come from a Blue Buffalo Home 4 the Holidays partner organization,
  • An entry must contain either a photo or video.

For a complete list of official rules, please read the entry form at the #IChoseToRescue Challenge website.